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Local Pay Per Click: Bidding High Isnīt Always Best
Category: Pay Per Click
When bidding for local pay per click keywords, being the highest bidder isn´t always a good idea. In fact, it can cause you to run out of advertising money pretty darn fast! It´s often better to come in with a lower bid and here´s why.
* You´ll save a lot of money by bidding lower.
* A lower position won´t necessarily give you better results.
* Getting into a bidding war will just drive the price up and everyone loses.
It simply isn´t worth fighting for the first position in local pay per click, the majority of the time. If there is little competition, go for it, but otherwise you end up paying far too much for just a few clicks and it really isn´t worth it.