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» Beginner's Guide To RSS: Marketing Your Business with Syndicated Content
Beginner's Guide To RSS: Marketing Your Business with Syndicated Content
RSS stands for "Rich Site Summary" or "Really Simple Syndication", and is another exciting internet marketing method that can help you boost web traffic and skyrocket your sales. When a web site owner wants to share content with other web sites, the content can be placed into an RSS document and registered with an RSS publisher. This content can include articles, press releases, blog postings, headlines, web content, and any other information that the web site owner wants to allow others to read.
Because of the ease of distribution and the potential for unique web traffic, you can use this technique to improve your online marketing efforts. The key to using RSS as a successful marketing tool is to have useful content that engages and informs your intended audience. No one will want to read boring or useless information, and they certainly won't want to pass it on to others. Use the following tips to make your content sizzle so that your target market will keep coming back for more.
Articles for RSS
When you write articles for use in RSS feeds, put yourself in the shoes of your intended audience members. As a busy professional, do you want to read long articles with large blocks of text, or would you rather read short how-to articles and checklists? Write your articles to be long enough to provide at least one important piece of information, but short enough to capture the attention of even the busiest professional.
Consider breaking longer articles into one article series. Instead of writing one 2,000 word article, you can write ten 200-word articles that are more likely to be read. These shorter articles are also perfect for submission to online newsletters and e-zines. In addition to considering length, consider the topics you can write about.
Make sure that your articles are appropriate for your intended audience in terms of subject matter and depth. A beginner audience will get discouraged with overly technical articles and an advanced audience will not want to read simple tips and how-to articles.
RSS Press Releases
Press releases can easily be distributed with RSS, much like other types of content. Your press releases need to be targeted and contain information that presents your business in the best light. You can send press releases out for many reasons including changes in ownership, special events, charitable donations, the addition of new staff members, and an increase in the number of products and services you provide.
If you write just one press release a week, you can see a startling improvement in your web site traffic due to all the one-way links your submission efforts can generate. Using press releases is also a great way to encourage other people to post your information on their web sites.
RSS Blog Postings
Blogs are one of the most effective internet marketing tools currently available. They're also relatively inexpensive and easy to maintain. Blogs allow you to post information about your company, optimize your web site for the search engines, and have customers leave comments so that your web site becomes interactive. When you write blog postings that will be used for RSS, keep the same principles of article writing in mind. Shorter posts are better because people can read them in between major projects or when they want to take a quick break from their work.
You should also be sure to write for your intended audience. Don't overly promote your business in your postings. Instead, give people information and resources that they can use and they'll be encouraged to keep visiting your web site. This can help you build solid customer relationships and improve your sales conversion rate.
There are many other types of content that can be used to promote your business through RSS. You can turn all of your knowledge into tip sheets, special reports, question and answer listings, and almost any other type of content that can be used with RSS. Keep in mind the rules for writing content for a target audience and you can successfully use your content to develop your web traffic and help to improve your sales conversion rate.
Setting Up an RSS Feed
Setting up an RSS feed requires a small investment of your time that can help you see a phenomenal return. If you want to set up your own RSS feed, you'll need to have a server, a database with descriptions of your content, and the ability to use scripting. If you're not able to use scripting or you don't have a server or database set up, you can hire a freelancer to do the technical work for you so you can concentrate on finding ways to make your content available all over the Web.
Once you have everything ready to go, you can find an aggregate, or RSS publisher, to submit your content to for syndication. Many of these aggregates are available and allow you to submit your site under a specific category.
Categorizing Your Feed
When you submit your content to an aggregate, you need to make sure you submit it under the right category. This helps you to make sure your intended audience can access your information.
If you own a sporting goods business and accidentally categorize your content under a home furnishings category, people will wonder why your content is listed and will not be interested in visiting your web site. Review your content and make a list of categories that it might fit into. If you are a freelance writer, you can categorize your content under small business, home business, marketing, web content, search engine optimization, or publishing depending on the type of writing you do.
The important thing is not to pigeon-hole your content into one category. If your content can be used by many different audiences, submit to several aggregates under different categories to see the best return on your investment.