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Email Newsletters: Should You Sell Ads?
Category: Newsletters
Many email newsletters sell ads to help eliminate costs and even to earn a bit of extra money. Should you be doing this, too?
While the decision to sell ad space in your email newsletters really depends on you, there are a few factors to keep in mind. Selling ad space isn´t an easy decision for many!
First, you need to consider if it is worth it to you to send your readers somewhere else. If you are using email newsletters for marketing, then you definitely need to consider this, since the ads you run may attract more people to them than your own links. If you do decide to go with ads anyway, make sure you keep the price high enough to make it worth your while.
The other thing to consider is whether you will simply accept anyone who pays, or if you will screen your ads. And what about solo ads? While they bring in a good chunk of money, they can also make your readers angry and you will likely lose a chunk of subscribers every time you send one out.
The impact on your readers has to be looked at when deciding to sell ad space in your email newsletters. If you feel that it will hurt your email business, then don´t do it. Otherwise, proceed, but be careful!
http://emailmarketingjournal.com/2008/04/24/email-newsletters
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