Local Advertising Journal, a well respected and very popular website featuring information on how to use local online advertising effectively to attract local clientele, has added a new local Search Engine Optimization section to the website. In this information age, people rely less on traditional means of finding goods and services locally and are more adept at locating this information on the Internet.
To illustrate the importance of local SEO, only 44% of consumers used the Internet to find information about local products and services in 2005. The latest figures show an increase to 63% with numbers expected to climb further in the coming years.
As this trend continues to emerge, local Search Engine Optimization has become an increasingly important strategy for businesses to employ as part of their marketing. For an example of local SEO, let's say someone in Boston needs work performed on his or her car. An Internet search for 'car repair' will not help them find a nearby mechanic. There are simply too many websites about car repair. But if they modify their search terms with 'Boston car repair' or 'South Boston car repair', they are far more likely to quickly find what they need.
Businesses worldwide are keenly interested in modifying the content of their websites to include relevant, industry-specific search terms that include the names of cities, abbreviated city names, and even city nicknames. The problem is that correct local optimization of a website for search engines can be challenging for those unfamiliar with SEO techniques.
The new local Search Engine Optimization section of LocalAdvertisingJournal.com addresses the needs of these businesses by providing a wealth of information about how to incorporate local SEO techniques into business websites. Each blog post in the section examines a different aspect of this marketing strategy with common mistakes that can be avoided as well as simple and inexpensive methods which can be easily employed.
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