GROWING ONLINE budgets as a consequence of online media consumption has helped in placing affiliate marketing much above other modes of online marketing. The cost effectiveness of affiliate marketing is constantly attracting online marketers who are serious about optimising the Return On Investment (ROI) opportunities presented by Internet. This is when ’search’ still holds the first place among all online marketing strategies.
Looking at the present statistics. It’s not difficult to predict with affirmation that this type of marketing is going to feature big on the online sales and marketing billboards in the coming times.
Reports have it that brand budgets on media like newspapers, magazines and TV have decreased more considerably than what was spent on them before. Marketing and finance heads now demand more explanation from key suppliers in advertising, thus place performance marketing and affiliate marketing under the limelight.
Meenakshi Wali, co-founder and business development head of Rupiz Ads stated that advertisers and agencies are constantly attracted towards the online advertising industry and true professionalism amidst the networks and online publishers has made affiliate marketing a highly attractive element to online sales and marketing blend.
Further, she told that Rupiz Affiliates is constantly in sync with the above, aiming to provide a global platform to Indian merchants and affiliates. This renders distinct features to its customer base, which includes the merchants, affiliates and agencies and some of them include pay-for-performance model of marketing, extensive and diverse merchant base, advanced tracking and reporting mechanism, guaranteed quick and timely payouts etc.
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