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Make the Most of Free Online Promotion
Category: Online Promotion
Looking for a way to boost your company’s visibility online? There are many things small business owners can do to boost their visibility online without having to spend a fortune on advertising. If you want to increase your potential to reach new customers, it’s certainly in your best interest to take advantage of every free opportunity to market your business online. Follow these tips for how to make the most of free online promotions, you’ll be able to make the most of your limited marketing resources and have a powerful impact on your company’s bottom line.
Tip 1: Learn From the Experts
Visit Small Business Mavericks, where you’ll be able to get a free download of Caroline Melberg’s “Local Small Business Internet Marketing Secrets eBook. To get your free eBook, you’ll just need to sign up for the Maverick Internet Marketing Secrets e-zine. The eBook and the electronic newsletter are packed with tips and suggestions that can help small business owners take full advantage of top techniques for promoting their small businesses online without spending a fortune.
Tip 2: Build Your Online Network
Participating in social networking communities can be a powerful way to stay in touch with your customers and reach out to new contacts. There are many different social networking sites. Instead of trying to spread yourself out over every possible website, it’s best to select a few with the most potential to boost your business. Many business owners find that building a profile and connecting with colleagues via Linked In can be a great way to build a powerful online network.
Tip 3: Issue Press Releases
There are a number of free press release websites where you can post news and events about your company or organization. Make a point of writing news releases regularly, and submit each of them to a variety of press release sites, including Free Press Release, PR Free, and many of the other websites where you can submit your news releases at no cost.
Tip 4: Utilize Free Classified Advertising Websites
It can be very beneficial to use one (or several) of the free classified advertising websites to promote your business. Depending on the nature of your business, you may be able to market your everyday services, special events, or promotions using free online classified advertising. If you’ll benefit from city or region specific classified advertising, Craig’s List presents excellent promotional opportunities. If you want to reach a national (or even worldwide) market, try Domestic Sale, Free Ads Online, or one of the numerous other similar websites.