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April e-commerce 'signals an economic turnaround'
Category: E Commerce
E-commerce figures for April represent the beginning of a return to economic buoyancy in the US, a new report indicates.
Growth in April's e-commerce sector stood at 15 per cent, up from nine per cent in March, comScore figures suggest.
Chairman of comScore Gian Fulgoni indicated that the "soft" levels of activity in e-commerce during March had developed into a more hopeful performance last month.
He asserted: "One hopes that April will emerge as the beginning of a turnaround in the consumer economy and that spending will continue to accelerate as we move through the year and as the impact of the government's economic stimulus tax rebate program begins to be felt."
In December, e-commerce growth was 18 per cent, according to the digital world analyst, falling to 12 per cent in January and rising to 14 per cent in February.
Meanwhile, the firm's Media Metrix report for April named Google as the top-ranking web property for the first time.
This news story was brought to you by Bluhalo, a leading UK digital agency.
http://www.bluhalo.com/news/view/412/april-e-commerce-signals-an
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