Passware Utilizes cleverbridge to Improve Its E-commerce Initiatives by Turning Site Visitors into Buyers

cleverbridge, a provider of advanced e-commerce solutions, today announced that Passware, a leading software development and consulting company providing password recovery and forensic solutions, has reported a 10 percent increase in conversion rates since selecting the cleverbridge e-commerce platform. After a competitive review, the company selected cleverbridge because of its flexibility, ease-of-use and ability to provide real-time access to data. Passware uses the cleverbridge e-commerce platform to manage and optimize their online sales and marketing initiatives and to increase the company's conversion rates.

cleverbridge's solution gives Passware the speed and efficiency to interact, manage and edit hundreds of details concerning the company's e-commerce activities through use of the Commerce AssistantSM. A downloadable, client-facing e-commerce management application, the Commerce Assistant enables Passware to review real-time order histories, marketing statistics and reporting details, as well as manage critical e-commerce variables.

"We serve a diverse client base and need a flexible system that allows us to quickly customize our site to meet our customers' needs," said Dmitry Sumin, CEO, Passware. "We evaluated a number of options and found cleverbridge best met our needs. The cleverbridge Commerce Assistant allows us to analyze site interaction more closely so we can adjust our checkout options and offers quickly to help turn more visitors into customers."

Passware provides business and home users around the world with security tools that ensure data availability in the event of lost passwords. Online sales proved to be the best distribution method for the time-critical cases where the need for the software was urgent. cleverbridge's solution helps Passware to fulfill online orders instantly, immediately delivering its password recovery software to customers.

"Even a slight increase in sales conversions can result in significant revenue gains," said Christian Blume, co-founder and CEO, cleverbridge. "Passware understands this reality in online shopping and is steadfast in advancing their revenue potential by optimizing their e-commerce initiatives to expand operations."

About Passware
Founded in 1998, Passware Inc. provides help desk personnel, law enforcement, forensic
agencies, IT professionals, business and home users around the world with security tools to ensure data availability in the event of lost passwords.

As a global company, Passware Inc. has offices in the United States and Europe. Passware Inc. is a direct seller of software and has a world-wide network of resellers. Current clients include: Microsoft, Motorola, McDonalds, The New York Times, Time Warner, Exxon, the U.S. Supreme Court, United Nations, and many more, including Fortune 50 companies. For more information visit www.lostpassword.com.

About cleverbridge
Headquartered in Cologne, Germany with an office in Chicago, Illinois, cleverbridge helps software companies implement, manage, and optimize their online sales and marketing initiatives worldwide. Developed by four industry experts in 2005, the cleverbridge advanced e-commerce platform provides the best blend of functionality and performance, designed to help its clients achieve business goals. For more information visit www.cleverbridge.com.

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