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Five B2B Email Marketing Tips
Category: Email Marketing
Here we are, oh email marketers, caught in the middle. On the one hand we are celebrated for being the go-to resource for generating short-term revenue results (anyone have that "hey, our numbers are down, send another email" conversation this week?). On the other hand, it's "funny" how the applause dies down when the budget talk comes around and we continue to be handicapped by limited investment and strained resources.
What's an email marketer to do?
With that reality as our foundation, I'm leading a panel of great marketers at the upcoming MarketingProfs B2B Marketing conference in June. Return Path blog subscribers can.
Here are five ideas from a panel that I'm leading at the MarketingProfs B2B Marketing conference in June that you can apply to your own program. I'll be expounding on them during our panel at the conference. (Sign up for the conference and save $200 with the promo code ESPK08.)
http://www.marketingprofs.com/8/five-b2b-email-marketing-tips-miller.asp
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