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Borders ends Amazon e-commerce deal
Category: E Commerce
Book retailer Borders on Tuesday launched its own e-commerce website, stepping away from a seven-year partnership with Amazon.com.
Borders Group Inc. (NYSE: BGP), of Ann Arbor, Mich., first teamed up with Seattle-based Amazon.com Inc. (NASDAQ: AMZN) for e-commerce in 2001. Amazon supplied the inventory, shipping and customer service for online orders placed via the Borders website.
Borders has ended that Amazon relationship and now runs its own e-commerce site. Baker & Taylor Inc., of Charlotte, N.C., handles fulfillment and shipping of online orders of books, DVDs and CDs from the Borders website.
http://www.bizjournals.com/atlanta/stories/2008/05/26/daily29.html
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