DSW launches e-commerce site

DSW launches e-commerce site

Category

E Commerce

DSW Inc., one of the fastest growing specialty footwear retailers, has announced the public launch of its ecommerce site, DSW.com, featuring more than 2,000 styles from 175 brands. While the company opened its first store in Dublin, Ohio, in 1991, it deliberately waited until now to launch its online presence.

"The DSW in-store experience, including the ’wow’ factor of the assortment and the surprise of ever-changing inventory, is cherished by our customers," says Debbie Ferree, Vice Chairman of DSW. "It was important that we waited until we could replicate that experience as closely as possible online."

In order to achieve an online experience that most accurately mirrors that of shopping in a DSW store, the retailer went to active members of its Rewards program. Inspired largely by their vision, DSW.com engages customers through its stunning, yet simple design. The shoes are shown in high-definition, with 360-degree views, including the top and bottom.

To help customers make their choices, the site provides product recommendations and inspires conversations among shoe lovers through mini-blogs and product ratings. DSW plans to introduce additional, interactive features to the site in the coming months.

For multi-channel convenience, the company welcomes customers to return products purchased online at any of its 270 stores nationwide.

For a limited time, DSW Rewards members will receive free shipping on all online orders. The program, named "Best Retail Rewards Program" by Kiplinger, currently has 9 million active members. Members are the first to receive special news and the best product offers throughout the year.

As of May 29, 2008, DSW operated 270 stores in 37 states.

Source: DSW Inc.

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