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Email newsletters are 'very valuable' for businesses using online marketing
Category: Newsletters
Email newsletters have been described by an expert as "a very valuable tool" for businesses using online marketing.
Nick Stamoulis of Brick Marketing has stated that not having such a regular communication channel is "a big mistake", as it can help to keep in touch with consumers and attempt to attract them back.
In an article for the Email Marketing Journal, he added that keeping that connection "could be the best thing you have ever done".
"You may be surprised at how eager your readers are to sign up for an email that will help them stay on top of your changing website," he explained.
"Announcing new products, sales and special offers just for subscribers is always a great way to encourage people to visit the main website again."
Tink Taylor, business development director of dotMailer, recently stated that effective email marketing can help a business to "preserve and uphold" their brand image.
He added that businesses should also consider getting the help of specialist when designing campaigns.
http://www.businessstrata.com/Win/News-Archive/Mark
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