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Internet marketing potential of IM
Category: Internet Marketing
Targeted internet marketing through instant messaging (IM) could soon become more prominent, one expert has suggested.
The recent merger of Google's Google Talk and Yahoo's IM service as part of a wider advertising deal could be a turning point in online marketing, reports CNN.
While not yet very widely used, IM, social networking and general Web 2.0 marketing could have a future because of it is possible to target advertising at specific consumers.
IDC analyst, Karsten Weide notes that IM is slowly growing in significance in the marketing world.
He said: "From what we know anecdotally, ads based on social networking are more effective than behaviour targeting."
Yahoo is one of the leaders in IM, enjoying a 23 percent market share compared to Google's five per cent.
The new deal will allow users on each of the firms IM devices converse with each other.
Is internet marketing about to take an IM route?
Online Marketing specialists Business Feet help create value from business websites
http://www.businessfeet.com/internet-marketing-news/items/
internet-marketing-potential-of-im-1213792560.html
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