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Write Compelling Email Newsletters
Category: Newsletters
It´s quite possible to write a lot of email newsletters and never get a response from a single one. Without having an effective email newsletter, you´ll find that no one really bothers with them. You need to catch readers´ attention and make them want to read it and then act on what they´ve just read. But how do you do this?
Tips for Compelling Email Newsletters
* Use examples. If you are trying to let people know how effective a certain technique is to make them more productive, include a case study. Reading about real people and their experiences is far more riveting than just reciting facts.
* Add statistics. Rather than simply saying “This course increased most people´s ability to speak in public”, try using actual numbers like, “This course mad 98% of students feel confident speaking in public”. Or “The product cut wasted time by an entire hour”. People love to read exactly how much something will help or change them.
* Tell them the benefits. Letting your readers know that the examples included in your email newsletter weren´t people who had a special advantage. Tell them how they can benefit, too, as ordinary human beings.
http://emailmarketingjournal.com/2008/06/27/
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