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How internet marketing helps promote city’s music
Category: Internet Marketing
City-based digital marketing consultancy, Fireloop Creative has help to launch a new website for the 24th Birmingham International Jazz Festival.
The ten-day event - which features world jazz artists from the US, Spain, France, Hungary, Australia, Sweden and Holland – wanted to use its site to engage with new audiences with the use of online social networking and by encouraging community participation.
It is the second year that Fireloop has worked on the festival’s marketing.
Festival director Jim Simpson said: “Fireloop’s combination of considered branding and online technology has helped rejuvenate the festival and ensure its longevity.
“The Internet has changed the music industry and we need to embrace the technologies of tomorrow to encourage more visitors to events like the Birmingham Jazz Festival.
“It’s not just those with youth on their side either, there’s a wide demographic of middle-aged and older music fans who are embracing the web too, it’s all about access and exposure.”
Founded in 2005, Fireloop also maintains the web site for the free arts festival ArtsFest on behalf of the City Council.
The 24th Birmingham International Jazz Festival starts on July 4 and runs until July 13.
http://www.birminghampost.net/birmingham-business/birmingham-business-news/
media-marketing-news/2008/06/30/how-internet-marketing-helps-promote-city
-s-music-65233-21170439/
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