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Email Newsletters: The Best Way to Get Repeat Visitors
Category: Newsletters
Email newsletters are essential to increasing your repeat visitors. When you have a website, it´s best to get repeat visitors. The reason for this is that you will need to have your visitors see your pitch an average of 7.2 times before they will take action. Whether that action is buying something or signing up for a free trial, you will need to ensure that your visitors come back. Very few will take the desired action their first trip to your webpage.
If you aim to get people´s email addresses and give them something useful in exchange for it, you can keep them updated on the newest articles and such on your website. You can even include your pitch in various forms at the bottom of the email newsletter and add a link to your landing page each time.
You will notice that the more email newsletters you send out, the higher your response rate is. The more your readers see your message, the higher the probability that they will act on it and head to your website to take action. This is particularly true if you are trying to make a sale. Most people are fairly resistant to making a purchase from someone they don´t know.
With an email newsletter, you will be building up trust and this will pay off in the long run when your readers are confident enough in you to pay attention when you recommend a product.
http://emailmarketingjournal.com/2008/06/30/email-newsletters
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