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West Midlands missing out on internet marketing
Category: Internet Marketing
The West Midlands needs to capitalise on its strategic internet marketing position to improve the overall promotion of the region, one expert has stated.
These comments come as the Marketing Birmingham initiative begins its promotion of summer events, including the Taste of Birmingham festival.
However, Mick Laverty, chief executive of Advantage West Midlands, claimed that improvements could be made to internet marketing, although the campaign had "potential".
He told the Birmingham Post: "We are not good enough at marketing the region - we need to get better at that.
"All of a sudden we have our noses in front and we want to keep the momentum going. We want to become the home of digital media."
Meanwhile, the Birmingham NEC Arena has recently undergone a rebranding care of a £28 million makeover sponsored by LG.
Are authorities finally grasping the power of online marketing services?
Online Marketing specialists Business Feet help create value from business websites