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Accidental Internet Marketing - Are You Doing It?
Category: Search Engine Optimization
If you are not marketing your business on the Internet yet you are possibly losing out to many others who are.
Even if you have not spent any effort at all in promoting your website through any SEO or Internet Marketing techniques, just having an online presence in the form of a website advertising your business or services is already enough to expose you to potential customers that are using the Internet to find your type of product or service.
Just think about it: You may only get a few visitors to your website each day, but you might find that it is enough to generate interest in your products. It is also a form of passive marketing in the sense that even if they do not actively contact you or buy your product or service, you are still building your brand.
Unkowningly you might already be advertising your website and your business by expsosing your website in all sorts of places such as the signature in your emails. You ARE including your web address in your email signature aren't you?
Other places where you can usefully use your signature are in forums. Forums that are set up for your specific product and/or service offer an invaluable opportunity for two things:
1. To take part in the discussions and offer valuable advice and/or opinions. This will establish you as an expert in your field and you might attract business in that way
2. Most forums allow your signature to contain a link back to your website. Using a website link in your signature is an easy way to get links back to your website which are important to establish credibility in the eyes of the search engines. If you are doing this already you are advertising your website and gaining a better online presence.
Another important question is:Are you updating your website often with good content containing keywords that are relevant to your industry or business sector? If you have answered yes to this question you are miles ahead of other business owners who have simply put up a static website a couple of years ago and have not since updated it with any content. This is over and above the benefit that you will enjoy by having industry related keywords in this content. An important part of SEO is to use the keywords that are relevant to your industry in the content on your website. If you have been doing this as a matter of course for your website you already have done a lot to increase your website importance in the eyes of the search engines. Please note, however, that using important and relevant keywords in your website content is only one small part of the whole business of SEO and Internet Marketing, but if you ARE doing it, it will definitely be beneficial for your website and your business.
Do you have any way for your customer to contact you online? Do you offer various ways of contacting you to make it easy for customers to do so? We are talking here of online contact forms, your telephone numbers displayed prominently on your website, online survey forms or polls, and even live chat. All of these mechanisms make it easy for your customer to get hold of you and will maximize your online presence, however small it might be.
If you are executing any of these strategies you are already marketing your website - without realizing it. In order to get the maximum benefit out of marketing your website and your business online, it might a good idea to contract in a professional Internet Marketing company to help you further boost your website presence.