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Internet marketing gets budget boost
Category: Internet Marketing
Around one fifth of UK companies have increased their internet marketing budgets over the last three months, a new survey has revealed.
However, according to the Institute of Practitioners in Advertising's Bellwether Report, 27 per cent of the 250 UK-based companies polled had decreased their total marketing spending.
Report author Chris Williamson, of analyst firm Markit, warned that lower expected sales was behind the overall downturn.
He said: "Rising costs and weaker-than-expected sales put pressure on companies to cut marketing budgets in the second quarter to protect profit margins.
"This raises the possibility that marketing spend could fall this year for the first time since the survey began in 2000."
The report also suggests that marketing budgets have not been cut on such a large scale since the September 11th 2001 terrorist attacks.
However, the downturn was predominantly in traditional marketing media such as print and television. Conversely, internet marketing spending was actually found to have risen.
Will online marketing continue to survive the industry glut?
Online Marketing specialists Business Feet help create value from business websites