Liberating Top-level Domain, Personalizing Internet Users

Internet Corporation for Assigned names and numbers (ICANN) recently announced in the annual conference in Paris that its board of directors voted in favor of a substantial increase in new Internet domain name. This means that about 1.3 billion global Internet users will have the opportunity to use ordinary words, products, trademarks, brand names, city names or companies, such as arbitrary name, and freedom to create top-level domain name. At the same time, ICANN also adopted another resolution which supported the creation of the use of Chinese and other languages, with new internet domain name of non-English letters.

News, supporters believe that this will promote the network more freedom and individuality, and to promote the development of the Internet; opponents that this only for profit, the Internet operation would cause confusion.

With top-level domain names open up a reality, Internet users from personalized dream is more recent, or the farther away it »

Over the past 40 years the biggest expansion

At present, the global domain name system built on two types of top-level domain name on the basis of: a class known as generic top level domains, including “. Com” and “. Net”, now there are 21 other is the establishment of the national And the code on the basis of non-generic domain name, such as the representative of China. Cn or on behalf of France. Fr, one for each of their countries or regions, a total of more than 200. The current system of Internet top-level domain name including the support of only 26 English letters and Arabic numerals and a hyphen 0-9, 37 characters. Therefore, ICANN this resolution would be possible to greatly promote the Internet in Asia, Africa and the Middle East and other areas of development.

ICANN last year had predicted, the initial 4 billion IP address resources in the remaining 17 percent can be used alone, and the new address resources will be exhausted the next five years. Therefore, ICANN must be a rapid increase in demand for domain names to find solutions.

“This is a historic resolution, it will give the style and mode of operation brought about earth-shaking changes.” ICANN chairman Wentworth said, “we expect to see the application of individual enterprises”. Perfume (perfume) “and.” wine (wine) “and”. silk (silk) “a wide range of products as a top-level domain name.” We hope to have some interest in the protection of their language and culture of the local community, or simply to satisfy their vanity domain, as we may see “. Smith (Smith),” This is all the global total of people called Smith A place.

ICANN’s decision was that the Internet domain name administration over the past 20 years one of the most significant changes. ICANN, in its press release issued by the official said, this is the Internet 40 to expand the largest top-level domain name.

Wait for the grab business opportunities

With the existing “. Biz” and “. Mobi”, such as generic top level domains only from a limited number of applicants and to go through a long process to be approved by ICANN’s different, the new domain names can be from the ability to run the Internet Registration of any institution. In addition, approval will be automatic, unless an objection is raised. ICANN president and CEO plans meters, said that the decision is to fully liberate the field of top-level domain name.

ICANN, the domain name registration programme details still need 3-4 months to complete, is expected next year will be able to start the second quarter of application for registration of domain names. If there is no dispute that these domain names will be 90 to 120 days, were approved. However, each new domain names have to pay a “six-digit dollar,” the high costs of ICANN to allow this non-profit organization devoted to recover the development costs of 20 million U.S. dollars. Applications are required to pass a stringent assessment process can be approved, which means applicants need to have a certain technology and services in the qualifications. In the new domain name in the distribution and management, ICANN will provide further instructions. Once the generic top-level domain names through this process is approved, the owner of such domain names on the sale of these domain names, as is now the domain registration companies to sell “. Com”, “. Org” or “. Biz” domain names like.

ICANN generally to open high-level domain name registration for optimism. Figure meters, personalized domain name means that people have a self-display on the Internet a new way, opening up personalized domain name registration has enormous commercial potential. Just as the Internet domain name “real estate”, release the restrictions on the Internet means that the “real estate” will substantially increase.

Intellectual property concerns

The possible confusion and trouble, ICANN said it would establish a dispute settlement mechanism to allow any person to a domain object. Opposition to the domain name may include the following four conditions: violation of other people’s existing trademark with the existing top-level domain name similar to that likely to cause confusion; aimed at representatives of an economic or cultural groups, but by groups that refuse to ; Violation of moral or public order. These disputes could be resolved through third-party arbitration.

Nevertheless, the openness of the Internet and mass information, made on trademark, copyright and other intellectual property rights of legal disputes almost inevitable problems, more and more people in fear for their own company name and brand is registered or tort.

Domain name itself is an investment market, a good domain name could indeed sell a good price, but very risky, especially not maliciously registered a number of other people’s civil rights vocabulary. A domain name registration services to the official said, although the idea of personalized domain names in the implementation of good but difficult. First of all, ICANN requirements for individual enterprises in the domain name are not allowed to violate existing trademark rights of others, on a global scale in practice very difficult because it is difficult to establish whether it has selected the domain name in Europe, Africa and other places were registered trademark. Second, some popular keywords, such as “. Hotel (hotel)”, ICANN how to identify the most suitable ownership of the suffix is a matter of a headache. Third, enterprises successfully applied for personalized domain name suffix, the domain name who will have completed the analysis »

Although ICANN may be registered trademark owned enterprises priority, but in the event of network registered trademarks or controversial circumstances, ICANN plans to allow trademark owners to request and the request to assess and make a decision, but to avoid a series of Legal hidden dangers, apparently ICANN also need to develop more detailed rules of the game.

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