Finally, a list that classifies The World’s Top PR Blogs! Hats off to Matthew Watson for taking leverage to launch this quest. Matthew Watson, an upcoming PR star who started the blog “From PR to Eternity” while he was still a college student. By no means is he an ordinary kid, Matthew recently received a degree in Public Relations with Media BA (Honors!) from the University of Hudderfield.
The blog Matthew founded “From PR to Eternity” is ranked in AdAge Power 150 and on a list of the UK’s top marketing blogs. Matthew put a lot of work into his blogging skills while still a college student and it paid off because he landed a job surrounding his blog experience with Rainier PR! Matthew used his social media web 2.0 skills and allowed his boss Stephen Waddington to recruit and find him on Twitter. Here is what Waddington had to say about hiring using Twitter.
If you work in PR and still not blogging you should consider looking for a new profession. For Matthew Watson blogging proved to be a tremendous success because he was recruited by one of the top 10 tech PR firms in the U.K.
According to an article released by Cision ( www.us.cision.com), the leading provider of media research, distribution, monitoring and analysis services; the company released figures that clearly demonstrate the growing influence of blogs in the mainstream print media. A study of the top 20 national magazines and newspapers shows that over the last 5 years, the number of times blogs and bloggers are mentioned in articles has increased more than 16-fold.
Still think that blogging is not beneficial to PR, look at the list of those used in the study!
Publications included in the Cision research were the Arizona Republic, BusinessWeek, Chicago Tribune, Cosmopolitan, Dallas Morning News, Entertainment Weekly, Esquire, Financial Times, Houston Chronicle, InStyle, Los Angeles Times, Money, Newsweek, New York Times, People, Time, USA Today, Vanity Fair, Wall Street Journal, and the Washington Post.
Getting your pitches and stories in the above publications could equal thousands of free publicity. The company also discovered the top 20 national magazines and newspapers mentioned blogs and bloggers 13,066 times in the one-year period ending June 30, 2008. That compares to only 795 times in 2004 and 2,179 times in 2005.
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