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Royal Doulton adds new features to e-commerce platform
Category: E Commerce
Royal Doulton, a manufacturer and retailer of fine china and porcelain tableware and collectibles, has added features to its e-commerce platform that include dramatically reduced loading times and integration with PayPal to support payment processing through PayPal Merchant Services.
The new features are the most recent upgrades to Escalate Retail’s Blue Martini Commerce Suite. Royal Doulton has used Escalate Retail for its e-commerce operations since 2004.
Royal Doulton has integrated into the core Escalate platform several add-on modules to enhance customer experience and drive revenue, including business intelligence, contact center and relationship marketing. Other new features include support for the latest operating system, database and application servers; improved support for Java Enterprise Edition deployment; and simplified Java Server Page development.
“Royal Doulton has been able to significantly expand our cross-channel business with Blue Martini, and we look forward to working with Escalate’s team on our new e-commerce sites,” says Wayne Foster, global services e-commerce technical manager for Royal Doulton. “We are confident that the latest enhancements to Blue Martini will help drive a new era of growth in Royal Doulton’s e-commerce business.”
Escalate’s Blue Martini Commerce Suite manages five web sites for Royal Doulton, including online commerce for the United Kingdom, U.S. and Canada and microsites for its product divisions and collaborative partnerships.
http://www.internetretailer.com/dailyNews.asp?id=27205
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