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Consumers in the UK 'willing to sign up to permission email marketing'
Category: Email Marketing
Growing businesses need to use "a plethora" of marketing channels to  succeed in their promotional efforts, according to an expert.
The Street's Jay Conrad Levinson has stated that while direct mail and telemarketing can be beneficial, firms will be more successful if they combine the techniques with other formats.
Writing on the business website, he added that companies should not class advertising as marketing.
"Don't think that because you're advertising, you're marketing. There are more than 200 forms of marketing," he wrote.
"Advertising is one of them. If you're advertising, you're advertising. You're doing only one half of one per cent of what you can do."
Recent research by Millward Brown found that many businesses would choose to cut other expenditure on many other promotional techniques before reducing spend on digital and new media marketing.
The study, which was carried out for PRWeek and Manning Selvage & Lee, found that the mediums most likely to be cut were point-of-sale marketing and advertising.
http://www.businessstrata.com/Win/News-Archive/Marketing-News/
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