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Analysis of email marketing campaigns can 'guarantee useful insight'
Category: Email Marketing
A new tool designed specifically for small and medium businesses that use email marketing has been launched.
Dotster's EmailBrain program has been created to help such firms create marketing campaigns, manage their newsletters and ensure that any messages are fully targeted at the correct audiences.
The platform also allows users to gain an insight into the success of promotions, with full tracking and analytical features included.
Clint Page, chief executive of Dotster, said the new system gave growing businesses a chance to "manage their brand image and messages with email newsletters".
He added that it gave those with little experience of creating campaigns an opportunity to "to easily create dynamic looking HTML e-mail marketing campaigns".
Recent research by the US Direct Marketing Association found that the use of email in integrated promotional campaigns has grown in recent years.
According to Marketing Vox, over 80 per cent of people expected to increase their use of the format in the near future.
http://www.businessstrata.com/Win/News-Archive/Marketing-News/
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