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Relevancy to an audience 'is critical' in email marketing campaigns
Category: Email Marketing
Postcards have been described by a marketing expert as the "the most visual" form of direct mail available to businesses.
Kaye Z Marks, a leading writer on the topic of direct marketing, stated that the format is also one of the most likely to be spotted or picked out of a pile of letters as it is not sent in an envelope.
Writing on Best Syndication, she added that postcards are cheap and allow businesses to only focus their promotions on those interested in their products and services.
"Set up a good mailing list that covers all of the clients who have a history of making purchases in your industry or who you have good leads on," she wrote.
"The fact that you're sending these postcards directly into a person's home also increases the odds of it being seen unlike a lot of other forms of advertising."
According to UTalkMarketing.com, recent research by the Direct Marketing Association found that direct mail remains the most popular form of promotion available in the UK.
http://www.businessstrata.com/Win/News-Archive/Marketing-News/
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