The Secrets of Google Adsense 2008

�It is no surprise that Google Adsense still remain the top

favorable income source for most Webmasters. However, there

were considerably a number of Webmasters who are very upset

about the recent changes that Google has enforced that

eventually reduce the publishers’ earnings.

In order to stay unaffected by the constant changes implemented

by Google, a Webmaster has to go back to the basic - creating

value to the users. This article will illustrate how you can go

about creating valuable content and eventually, pulling in at

least hundreds of dollar from Google Adsense.

First, the most important factor is to attract the right type

of traffic. It makes no sense having 100,000 regular visitors

per day to your site as compared to 50,000 unique and first-

time visitors. Most regular visitors will not click on your

advertisement. This explains why most blogs do not perform

using Google Adsense especially if the majority of their

traffic is from bookmarks.

There is only one type of traffic that converts the best for

Adsense earnings - Search Engine traffic. Most clicks on the

advertisement are triggered by first-time visitors especially

if they were referred from the search engines. Therefore, in

order to increase your earnings for Adsense, focus on Search

Engine Optimization. Some of the proven optimization techniques

include titles shortening, keywords allocation, article

submission and social bookmarking for gaining links popularity.

Another critical impact is the advertisement format. Despite

all the various school of thoughts, the most effective format

is to blend them into your content and make it appears natural

(in terms of content, colors and fonts). Advertisement placed

in boxes also perform better than in rectangle format.

Advertisements that are placed above the fold also did a good

job attracting clicks. However, you should limit the

advertisement to 3 unit per page. Anything more than that will

make your page looks unprofessional and low value.

One very useful tip to increase your Adsense earnings is to use

the horizontal link unit. This type of advertisement appears

like navigation menu and thus, making up most of the clicks in

an average site. Over 70% of my income are generated from this

particular type of advertisement format.

To summarize, there are only two things to worry about -

traffic and advertisement format. Once you can get the right

type of traffic flowing into your site, you can then focus on

capturing the clicks from the traffic by displaying natural

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