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The Secrets of Google Adsense 2008
Category: Google Adsense
It is no surprise that Google Adsense still remain the top
favorable income source for most Webmasters. However, there
were considerably a number of Webmasters who are very upset
about the recent changes that Google has enforced that
eventually reduce the publishers’ earnings.
In order to stay unaffected by the constant changes implemented
by Google, a Webmaster has to go back to the basic - creating
value to the users. This article will illustrate how you can go
about creating valuable content and eventually, pulling in at
least hundreds of dollar from Google Adsense.
First, the most important factor is to attract the right type
of traffic. It makes no sense having 100,000 regular visitors
per day to your site as compared to 50,000 unique and first-
time visitors. Most regular visitors will not click on your
advertisement. This explains why most blogs do not perform
using Google Adsense especially if the majority of their
traffic is from bookmarks.
There is only one type of traffic that converts the best for
Adsense earnings - Search Engine traffic. Most clicks on the
advertisement are triggered by first-time visitors especially
if they were referred from the search engines. Therefore, in
order to increase your earnings for Adsense, focus on Search
Engine Optimization. Some of the proven optimization techniques
include titles shortening, keywords allocation, article
submission and social bookmarking for gaining links popularity.
Another critical impact is the advertisement format. Despite
all the various school of thoughts, the most effective format
is to blend them into your content and make it appears natural
(in terms of content, colors and fonts). Advertisement placed
in boxes also perform better than in rectangle format.
Advertisements that are placed above the fold also did a good
job attracting clicks. However, you should limit the
advertisement to 3 unit per page. Anything more than that will
make your page looks unprofessional and low value.
One very useful tip to increase your Adsense earnings is to use
the horizontal link unit. This type of advertisement appears
like navigation menu and thus, making up most of the clicks in
an average site. Over 70% of my income are generated from this
particular type of advertisement format.
To summarize, there are only two things to worry about -
traffic and advertisement format. Once you can get the right
type of traffic flowing into your site, you can then focus on
capturing the clicks from the traffic by displaying natural