Position Summary: Handango seeks a Marketing Associate to manage online direct marketing programs with an emphasis in email marketing, data analysis, and copywriting. Areas of responsibility include executing regular email communications to customers, selecting featured content, preparing regular reports, and assisting with various marketing programs. The Marketing Associate should have excellent interpersonal skills and writing abilities. The candidate must be a self-starter with the ability to manage multiple projects simultaneously. Committed to enhancing the company’s overall direct marketing team, this role is an ideal opportunity for someone seeking to expand their expertise by working with a world-class team of marketing professionals, and seeking career growth in online and mobile marketing.
Key Responsibilities: •Assist manager with email marketing promotions, programs and projects •Execute daily, weekly and monthly email communications •Create images and write copy for existing email templates •Analyze statistics and prepare regular email marketing reports •Serve as the liaison between Handango and email marketing vendor •Serve as a company expert in email marketing strategies •Work with design team to create new email formats •Assist marketing team with various marketing promotions and projects •Become an expert in the smartphone content industry
Minimum Job Requirements: •Bachelor’s degree in marketing, advertising, communications or related area •1-2 years experience in online marketing •Excellent written and verbal communication skills with strong attention to detail •Solid understanding of online customer behavior •Basic data evaluation skills with ability to extract and interpret data from various sources to offer creative marketing and product solutions •Ability to develop working relationships with internal peers and third-party vendors •Stellar organization and prioritization skills •Proficiency with Microsoft Office, Macromedia Dreamweaver and Adobe Photoshop •Team player
Preferred Job Qualifications: •Dot com marketing experience, and particularly, email marketing experience •Basic design and intermedite copywriting experience •Proficiency with Adobe Illustrator, ImageReady and other design programs •Experience in the wireless, smartphone, mobile computing industry
Americans with Disabilities Specifications: •Open office environment •Business casual dress •Little to no travel (10%) •No physical requirements
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