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Creating a successful website ‘requires SEO’
Category: Web Designing
Online retailers looking to boost the popularity of their website should make search engine optimisation (SEO) techniques a priority, according to industry experts.
Commenting on a discussion on the Search Engine Land message boards, Jill Whalen, the founder of Boston-based search marketing firm High Rankings, told the website that SEO is imperative for web marketing as "a site that is invisible in Google may as well not exist".
While this increases the cost of designing a website, she suggested that the benefits far outweigh the price increase and firms that choose not to include SEO "will be unpleasantly surprised when they realise their mistake".
And she added: "They may be even more surprised to learn that the cost of SEO after the fact just doubled because their original, un-SEO‘d design will need numerous fixes."
However, Ms Whalen did not blame the majority of firms for not using SEO as she suggested it should not be an optional extra.
"If the costs for SEO were built into the price from the start [of the website design process]… it would benefit everyone – the designer, the SEO, and most importantly, the client," she said.
http://news.isearchm.com/article-2617/seo/creating-
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