Search Engine Marketing Report, Demonstrates SEM Resiliency

Search Engine Marketing Report, Demonstrates SEM Resiliency

Category

Search Engine Optimization

A new report by eMarketer, surveyed 3,000 marketers, indicating that 65% of marketing spent had no discernible effect on consumers in 2007.

The report conducted by the Fournaise Marketing Group, and cited by the World Advertising Research Center, also stated that during a downturn, most companies don't have 65% of their budget allotted for ''chewing the fat.'' Survival mode kicks in and the strongest survive. Internet marketing, particularly Search Marketing, has shown to be the most trackable and accountable of all mediums.

Following a series of pronouncements by a number of economists that the U.S. economy is in a recession, Carlos Ugalde, President and CEO of California-based Internet marketing agency WebMetro, has seen an upsurge of activity with several clients in Search Marketing, particularly Pay Per Click (PPC) and Search Engine Optimization (SEO), which he believes are likely to provide some of the best returns on advertising investment during a recession.

Mr. Ugalde noted, ''Since a recession will have an impact on overall sales due to lower levels of consumer spending, smart marketers must allocate their budget where they will get the best return on advertising investment. 'It's not just about Internet marketing, it's about taking control and knowing how to diversify efforts heading into a recession and have you well-positioned to emerge stronger.''

Several factors come into play for Internet marketers as this economic downturn continues to evolve. With increasing costs and fears of recession driving down sales, Internet marketers have to take action before plans spiral out of control.

Mr. Ugalde stated the following key initiatives must be considered by Internet marketers facing a recession:
1. Realigning online advertising tactics
2. Reducing fixed expenses
3. Leveraging social networks
4. Improving on-page conversions
5. Beefing up competitive intelligence gathering efforts
6. Capitalizing on market position

Nevertheless, the fact remains that a recession is likely to have some impact on all aspects of a business. Making these critical initiatives part of an Internet marketing plan gives companies more resiliency to stand the test of a recession.

WebMetro delivers high-performance Internet marketing services using a multi-disciplinary approach to achieve maximum results. Since 1995, WebMetro has helped online marketers continually maximize ROI and profitably gain market share using integrated Internet marketing strategies. Clients range from aggressive entrepreneurs to Fortune 50 companies.

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