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Local Search Engine Optimization: Use More Than One Search Term
Category: Search Engine Optimization
Local search engine optimization is something that every local business with a website should take very seriously. Local online advertising can only get you so far . . . you need your website to come up in search results, too. This can bring in a lot of traffic that you would otherwise miss, but it is important to aim for more than one search term.
Using just one keyword phrase in local search engine optimization could mean that you lose out on a lot of traffic and potential customers. While it may be the most searched for phrase on your topic, keep in mind that many people will be looking for other variations. For example, “Chicago pizza” might be the most prevalent of the search terms, but some people will be looking for things like “Chicago pizzeria” or other even more specific terms. It pays to use these as well.
Local search engine optimization can be focused around one main search term, but sprinkle other ones throughout the website. This can really help boost your ranking on the search engines and you´ll find that you draw in more potential clients. After that, it´s up to you to convert them!
http://localadvertisingjournal.com/2008/03/09/local-search-engine
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