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Transcontinental acquires email firm ThinData
Category: Email Marketing
MONTREAL–Commercial printer Transcontinental Inc. has acquired ThinData Inc., a private e-mail marketing services firm.
Montreal-based Transcontinental said ThinData's offering was a good fit for its value-added services growth strategy, which includes expanding database management, direct marketing and analytics and e-marketing capabilities.
Financial details of the transaction weren't disclosed.
"One of Transcontinental's priorities is to develop new platforms for growth – working with ThinData, an e-mail marketing leader, ensures our clients have the tools to optimize their marketing efficiency," stated CEO Francois Olivier.
As part of the deal, ThinData and its 60 employees will become part of the Premedia Group at Transcontinental. ThinData co-founders, CEO Chris Carder and chief technology officer Chancellor Crawford, will retain minority equity positions in ThinData and continue in their respective roles.
On the TSX Tuesday, Transcontinental Class A shares were trading at $16.08, up 35 cents or two per cent.
http://www.thestar.com/Business/article/337740
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