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American Airlines links with Facebook
Category: Link Popularity
American Airlines Inc. is hoping to win customers by becoming the first major airline to launch an application for users of the social networking Web site Facebook.
American, owned by Fort Worth-based AMR Corp. (NYSE: AMR), said its application, called Travel Bag, lets Facebook users share travel experiences with friends, offer and read reviews on restaurants and shops, and create countdowns for upcoming events or trips.
In addition, Travel Bag will link to American's Web site where Facebook users can make reservations, view frequent flier miles and check flight information within their own profile page.
"American Airlines is committed to interacting with customers in ways that are most convenient to them. With Facebook's enormous popularity, it's an ideal forum to reach out to our current and potential customers," said Derek DeCross, American's managing director of interactive marketing. "We're excited about this new capability and plan to add enhancements to it, keeping it fresh and relevant as the community of users grows."
Facebook has more than 67 million active users.
Web sites: www.aa.com, www.facebook.com
http://www.bizjournals.com/dallas/stories/2008/03/24/daily9.html
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