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»  Exposing the seven deadly sins of email marketing

By bharath B | Published 04/9/2008 | Email Marketing | Unrated
Customer relationship management is a sure-fire way to maintain customer interest in your brand, product, service or organisation. It's simply more expensive to recruit new customers than it is to grow or cross-sell to existing ones.


»  Listrak Announces Speakers and Agenda for its 2008 Email Marketing Days Conference

By bharath B | Published 04/9/2008 | Email Marketing | Unrated
Listrak, a leading email marketing solution provider based near Lancaster, PA, announced its speakers and agenda for its 2008 Email Marketing Days Conference being held September 7-9. The conference, located at the Loews Hotel in Philadelphia, PA, features a keynote session by David Daniels, Vice President and Research Director of JupiterResearch. It also features three session tracks - a Listrak Certification course for current customers, as well as Technical and Strategies and Best Practices tracks for anyone interested in learning how they can increase their email campaign performance.


»  Online marketing spend bouyant

By bharath B | Published 04/3/2008 | Email Marketing | Unrated
Digital marketing agency Doctor Net are celebrating a great start to 2008 after winning some high profile accounts within January and February. The Manchester based firm have noticed no decline in customer spend despite fears over the economy.


»  Intuit Selects Constant Contact as Email Marketing Provider for Small Business Customers

By bharath B | Published 04/3/2008 | Email Marketing | Unrated
Constant Contact(R:  64.79, +0.56, +0.87%), Inc. (NasdaqGM: CTCT), a leading provider of email marketing and online surveys for small organizations, today announced that its email marketing service was chosen as one of the tools featured in the Intuit(R:  64.79, +0.56, +0.87%) Marketing Tools Center.


»  The quest for successful email marketing - Meet Benoit in Paris.

By bharath B | Published 04/2/2008 | Email Marketing | Rating:
I just finished my presentation “Creative ways to construct winning emails” (in French as this works better over here in Paris).  All went very well. Some people paid us a visit immediately at the stand afterwards. The room was slightly overbooked.


»   Mailvivo e-Mail Marketing Solutions Deliver Returns of up to 7,211%

By bharath B | Published 04/2/2008 | Email Marketing | Unrated
Email marketing is widely regarded as the provision of spam mail to an extensive, largely disinterested database. However, Mailvivo is seeking to introduce professional standards to the industry with a more focused approach to e-marketing.


»   SherpaBlog: Who Wins the Presidential Email Marketing Race

By bharath B | Published 04/1/2008 | Email Marketing | Unrated
If I had to vote for any of the three candidates based solely on their email marketing prowess, the winner would be ... Hillary. (Yes, I was surprised.) Here's why and what lessons we could all consider applying to our own email programs:


»  Merkle Signs Samsung as Email Marketing Client

By bharath B | Published 04/1/2008 | Email Marketing | Unrated
Merkle (www.merkleinc.com), one of the nation's largest and fastest growing database marketing agencies, today announced its selection by Samsung as its email marketing agency.


»  Sally Beauty Selects e-Dialog as E-mail and Database Marketing Partner

By bharath B | Published 04/1/2008 | Email Marketing | Unrated
Sally Beauty Supply LLC (NYSE: SBH), a specialty retailer operating more than 2,200 stores across the United States, Canada and Puerto Rico, has selected e-Dialog as its preferred e-mail and database marketing service provider.


»  Fishbowl lures $12M round for restaurant email marketing

By bharath B | Published 03/29/2008 | Email Marketing | Unrated
Fishbowl has raised a $12 million round led by Vahalla Partners to expand sales, marketing and product development. The company sells permission-based email marketing to the restaurant industry.


»  Is Email Marketing Still An Effective Option For Network Marketing?

By bharath B | Published 03/28/2008 | Email Marketing | Unrated
With email filters, blockers, and simply tons of unsolicited email, is email marketing still a viable option to build and grow your network marketing business? The answer to this question, in my opinion is "Yes, but."


»  American Apparel Selects Lyris ListManager as Its E-Mail Marketing Solution

By bharath B | Published 03/28/2008 | Email Marketing | Rating:
Lyris, Inc. (OTCBB:LYRI), a leading marketing technology company, today announced that American Apparel has selected Lyris ListManager as its e-mail marketing solution.


»  Is Email Marketing Still An Effective Option For Network Marketing?

By bharath B | Published 03/27/2008 | Email Marketing | Unrated
With email filters, blockers, and simply tons of unsolicited email, is email marketing still a viable option to build and grow your network marketing business? The answer to this question, in my opinion is "Yes, but."


»  Email Data Source Releases Mini Study Evaluating the E-Mail Marketing Efforts of Pizza Deliverers

By bharath B | Published 03/27/2008 | Email Marketing | Unrated
Email Data Source (www.emaildatasource.com) the leading provider of email competitive analysis, released its mini study evaluating the email marketing efforts of Pizza Delivery marketers. This study is available by contacting (sales @ emaildatasource.com).


»  Professional Free HTML emailer Layouts for email Marketing Campaigns

By bharath B | Published 03/25/2008 | Email Marketing | Unrated
Announcing the launch of new website that provides free emailer and newsletter layouts for email campaigns.


»  National Lampoon Announces New Email Continuity Marketing Program, ''National Lampoon’s Joke of the Day''

By bharath B | Published 03/25/2008 | Email Marketing | Unrated
National Lampoon Inc. (AMEX: NLN - News), the most widely recognized brand in comedy, today announced that it will be launching a “Joke of the Day” email program to provide its Internet user base with a consistent source of National Lampoon’s content.


»  Email Marketing Design Whitepaper Released by ExactTarget

By bharath B | Published 03/25/2008 | Email Marketing | Unrated
ExactTarget, a leading provider of on-demand, email and one-to-one marketing solutions, announced today the availability of a new whitepaper focused on tips and best practices for marketers for email design.


»  Why Email Marketing is Still a Good Option

By bharath B | Published 03/24/2008 | Email Marketing | Unrated
With stricter spam filters and higher delete rates, many people are predicting the end of email marketing. However, the end isn´t in sight just yet! Whether you have been working in email marketing for a while or are just considering getting into it, this is still a great business option.


»  Professional Free HTML emailer Layouts for email Marketing Campaigns

By bharath B | Published 03/24/2008 | Email Marketing | Unrated
Announcing the launch of new website that provides free emailer and newsletter layouts for email campaigns.


»  How much money are you wasting on email marketing?

By bharath B | Published 03/24/2008 | Email Marketing | Unrated
Trying to find a brand owner who doesn't extol the virtues of email marketing is like looking for the proverbial needle in a haystack. Trying to find one that is doing it effectively is an equally arduous task.


»  StreamSend Launches Weekly Email Deliverability Webinar

By bharath B | Published 03/20/2008 | Email Marketing | Unrated
In an effort to enhance the subscriber experience, StreamSend, one of today's leading email marketing solutions provider, is proud to introduce its new weekly email deliverability webinars.



»  Campaigner Presents Complimentary Email Marketing Seminar in Washington, D.C.

By bharath B | Published 03/20/2008 | Email Marketing | Unrated
With the Direct Marketing Association stating that every dollar spent on email marketing in 2007 generated $48 in sales, now is the time to reassess your email strategy and boost your profits.


»  Six International E-Mail Marketing Challenges

By bharath B | Published 03/20/2008 | Email Marketing | Unrated
Last month I was part of a panel on international e-mail marketing at the Email Experience Council's Email Evolution Conference in San Diego. When marketers think about sending e-mail internationally, localization is obviously one of the first issues that come up. 


»  Tech Notes - Rise of email marketing

By bharath B | Published 03/20/2008 | Email Marketing | Unrated
It's taken a lot of time – and thousands of bounce-backs – but has email marketing finally come of age? As someone who’s worked in the industry for many years, my background has taught me that when email goes right, it can go very right.


»   Email Marketing Opus

By bharath B | Published 03/19/2008 | Email Marketing | Unrated
How to use the latest e-messaging strategies to increase profits.

Many types of Internet advertising don't work as well as they once did. People have gotten used to banners and don't click on them. Some ezines have failed to keep their readers' interest and ads sometimes get less response. Search engines are overflowing with submissions. Getting your site listed high is almost impossible.


»  E-mail marketing

By bharath B | Published 03/19/2008 | Email Marketing | Unrated
Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. 


»  Gold Lasso Launches New Email Marketing Evaluation Service

By bharath B | Published 03/19/2008 | Email Marketing | Unrated
Gold Lasso, Inc. (www.goldlasso.com), a leading provider of on-demand email marketing software and services, announced today that it has launched a new service, where new clients will receive a complete evaluation of their existing email marketing program. The evaluation, valued at $2,500, includes a free 15 page report.


»  Superior Telemarketing, choosing bulk email marketing services

By bharath B | Published 03/19/2008 | Email Marketing | Unrated
The money is in the list. Savvy marketers know that they must stay in front of their prospects. But, the biggest key to increasing sales is to send your offer to the right list.


»  Mass Email Customization: Low Cost, High Return

By bharath B | Published 03/18/2008 | Email Marketing | Unrated
Throughout 2007, marketers and industry experts alike have been extremely vocal about the strength and reach of email marketing. And with good reason; the DMA reported an average ROI of $48.29 for every dollar spent on email.


»  Top retailers breach email footer laws, says survey

By bharath B | Published 03/18/2008 | Email Marketing | Unrated
Some of the UK's biggest retailers are failing to fulfil their legal obligations in their email marketing, a study has found. CD WOW!, Game, Topshop and Waterstone's were amongst the companies which failed the tests set by an internet marketing consultancy.


»  Return Path Hits the Road with Upcoming Email Marketing Seminars in San Francisco and Los Angeles

By bharath B | Published 03/18/2008 | Email Marketing | Unrated
Return Path, the leading provider of global e-mail deliverability tools and services, today announced a series of local city seminars across the U.S. to examine the effectiveness of email marketing and offer best practices and case studies for marketers using email to promote their products and services. 


»  Advantages Of Email Marketing

By bharath B | Published 03/17/2008 | Email Marketing | Unrated
E-marketing can help you deliver the right content to the right prospect at the desired time. There are several reasons why one must invest in email marketing:-


»  Email Marketing Tips. Part 2 - How to write an effective email.

By bharath B | Published 03/17/2008 | Email Marketing | Unrated
This article is the second in a series of short articles each dealing with a certain aspect of email marketing and meant to help you, dear reader, to improve your email marketing campaigns. The second article in the series lists tips relating to the most common activity of email marketing - writing emails.


»  10 B2B Email Marketing Best Practices

By bharath B | Published 03/17/2008 | Email Marketing | Unrated
A B2B email campaign is very different from a B2C campaign. According to Simms Jenkins there are three major differences:


»  Listrak Partners with Goodmail to Improve Clients' Email Program Results with CertifiedEmail

By bharath B | Published 03/17/2008 | Email Marketing | Unrated
Listrak, a leading email marketing solution provider based near Lancaster, PA, announced that it has partnered with Goodmail Systems®, creator of CertifiedEmail™, the industry's standard trusted class of email, in order to offer its clients the ability to send CertifiedEmail messages through Listrak's solution.


»  It's No Blarney: Email Segmentation Works Says SubscriberMail

By bharath B | Published 03/17/2008 | Email Marketing | Unrated
With St. Patrick's Day just around the corner, everyone has green on their minds. If you're an email marketer, there's a lot of "green" to be made by following some simple email segmentation guidelines from SubscriberMail that are guaranteed to bring some Luck o' the Irish to your email marketing program.


»  How to Build Links with Email Marketing

By bharath B | Published 03/15/2008 | Email Marketing | Unrated
Quality links to your website remain one of the strongest contributors to high organic rankings in search engines. Plus, a link from a popular website could bring you increased traffic and brand recognition. All you email marketers out there may not realize the potential role you could play in generating links to your organization’s website.


»  Segmenting Email With Web Analytics

By bharath B | Published 03/15/2008 | Email Marketing | Unrated
Traditionally, Web analytics of on-site behavior and email metrics have peacefully co-existed in separate silos. Once a message gets its audience to a site, many email marketers believe their work is done.


»  How to use email marketing

By bharath B | Published 03/14/2008 | Email Marketing | Unrated
If you are like a large percentage of online business owners who are reluctant to use email marketing because you consider it spam, then you are causing your business to lose an excellent source of potential customers from around the world.


»  Friday Podcast: Email Marketing Tips With The Aweber Autoresponder

By bharath B | Published 03/14/2008 | Email Marketing | Unrated
For most marketers out there, autoresponder services like Aweber are a blackbox…most people will have a vague notion that email autoresponders are accessed via your web browser, you get some HTML code and place an opt-in form on your website or blog,


»   69% of companies do not email checkout dropouts

By bharath B | Published 03/14/2008 | Email Marketing | Unrated
Two-thirds of companies in the UK are failing send emails to customers who have abandoned their shopping baskets.


»   B&Q appoints Alchemy Worx to email task

By bharath B | Published 03/14/2008 | Email Marketing | Unrated
B&Q’s new Head of Online Marketing, James Davey, has called in Alchemy Worx to conduct a root and branch review of the company’s email marketing activity.



»  Email marketers not resting on their laurels

By bharath B | Published 03/13/2008 | Email Marketing | Unrated
A few industry figures have recently voiced concerns that the email marketing industry needs to build closer relationships with ISPs. Strong relationships with ISPs are, of course, vital to the success of the medium. It’s for this reason that the DMA has been active in this area for many years.


»  Email Marketing Metrics Report Reveals 74% of All Opens Occur Within 24 Hours

By bharath B | Published 03/13/2008 | Email Marketing | Unrated
The new MailerMailer Email Marketing Metrics Report provides the latest insight into the world of email marketing. It contains practical tips and the most up-to-date statistical trends in the industry.


»  bulk email list, proven system for attracting new clients superiortelemarketing

By bharath B | Published 03/13/2008 | Email Marketing | Unrated
Let us do your bulk email you or buy your list from us and use our software package to do your own bulk emailing. Serious bulk email marketing is only meant for businesses that are ready to utilize the best technology available and highest quality list on the market. If you are ready to generate real qualified targeted prospects keep reading!


»   OpenEMM Version 5.4 E-mail Marketing Software Improves Usability and Supports Extra Languages

By bharath B | Published 03/13/2008 | Email Marketing | Unrated
OpenEMM, the world's first professional open source e-mail marketing software, is currently registering around 4,500 downloads a month from across the globe. This places OpenEMM among the Top 50 of over 1,800 enterprise software projects listed on the open source portal Sourceforge.net. OpenEMM is now available for download as Version 5.4.


»  Email CRM falling short in travel

By bharath B | Published 03/12/2008 | Email Marketing | Unrated
Email marketing campaigns provided by some of the biggest names in travel are failing to comply with best practice guidelines and legal requirements, a survey has found.


»   Habeas Selects CampaignerPro for Email Marketing Efforts

By bharath B | Published 03/12/2008 | Email Marketing | Unrated
Campaigner, a leading on-demand email marketing service provider, today announced that email reputation authority Habeas has selected CampaignerPro to deliver its email campaigns.


»  Transcontinental acquires email firm ThinData

By bharath B | Published 03/12/2008 | Email Marketing | Unrated
MONTREAL–Commercial printer Transcontinental Inc. has acquired ThinData Inc., a private e-mail marketing services firm.


»  Email Marketing Metrics Report Reveals 74% of All Opens Occur Within 24 Hours

By bharath B | Published 03/12/2008 | Email Marketing | Unrated
The new MailerMailer Email Marketing Metrics Report provides the latest insight into the world of email marketing. It contains practical tips and the most up-to-date statistical trends in the industry.


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